Data protection notice
Data protection notice of Robert Bosch GmbH
Robert Bosch GmbH (hereinafter “Bosch”, “We” or “Us”) welcomes you to our internet pages and mobile applications (together also referred to as “online offers”). We thank you for your interest in our company and our products.
1. Bosch respects your privacy
The protection of your privacy throughout the course of processing personal data as well as the security of all business data are important concerns to us. We process personal data that was gathered during your visit of our online offers confidentially and only in accordance with statutory regulations.
Data protection and information security are included in our corporate policy.
Robert Bosch GmbH is the controller responsible for the processing of your data; exceptions are outlined in this data protection notice.
Our contact details are as follows:
3. Collection, processing, and usage of personal data
3.1 Processed data categories
Communication data (e.g. IP address) are processed:
- E-mail address, first name (voluntary), last name (voluntary), activity-based data (e.g. openings and clicks)
3.1.2 Registration for trainings
- Company, VAT ID, first and last name, street, number, zip code, town, e-mail address
3.1.3 Registration for Bosch Boxberg Klassik rally
Moment (date and time) of receipt of the registration; number of registration; acknowledgment and consent with data protection notes for the online offer and for Bosch Boxberg Klassik; approval for announcement and terms of participation; approval for liability provisions, driving discipline and safety; confirmation that all occupants granted their approval for the transfer of personal data; Consent of photo shooting; race classes.
First name, last name and birthday of the vehicle occupants.
Address, mobile phone number, e-mail address of the registrant as well as agreement to receive advertising if applicable.
Bosch Group affiliation of one of the vehicle occupants such as first name, last name and Bosch department.
Amount of the entry fee.
Vehicle make, vehicle model, year of production, power (hp), license plate, top speed, additional facts on the vehicle if applicable [free-text field]. Photo of the vehicle is uploaded via registration form.
Internet browser used and language settings.
Personal data consists of all information related to an identified or identifiable natural person. This includes e.g. names, addresses, phone numbers, e-mail addresses, contractual master data, contract accounting, and payment data, which is an expression of a person’s identity. We collect, process, and use personal data (including IP addresses) only if there is either a statutory legal basis to do so or if you have given your consent to the processing or use of personal data concerning this matter, e.g. by means of registration.
3.3 Processing purposes and legal basis
We and the service providers commissioned by us process your personal data for the following processing purposes:
3.3.1 Provision of these online offers
- Legal basis: Predominantly, legitimate interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law.
3.3.2 Resolving service disruptions as well as for security reasons
- Legal basis: Fulfillment of our legal obligations within the scope of data security and, predominantly, legitimate interest in resolving service disruptions as well as in the protection of our offers.
3.3.3 Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent
- Legal basis: Consent or predominantly, legitimate interest on our part in direct marketing if in accordance with data protection and competition law.Predominantly, legitimate interest on our part in direct marketing as long as this occurs in accordance with data protection and competition law.
3.3.4 E-mail newsletter with consent of the recipient
- Legal basis: Consent
3.3.5 Safeguarding and defending our rights
- Legal basis: Legitimate interest on our part in the assertion and defense of our rights.
3.4 Log files
Each time you use the internet, your browser transmits certain information which we store in so-called log files.
We store log files to determine service disruptions and for security reasons (e.g. to investigate attack attempts) for a period of 7 days and delete them afterwards. Log files which need to be maintained for evidence purposes are excluded from deletion until the respective incident is resolved and may, on a case-by-case basis, be passed on to investigating authorities.
Log files are also used for analysis purposes (without the IP address or without the complete IP address) see module 3.3.3 “Self-promotion and promotion by others as well as market research and reach analysis done within the scope statutorily permitted or based on consent”
In log files, the following information is saved:
- IP address (internet protocol address) of the terminal device used to access the online offer;
- Internet address of the website from which the online offer is accessed (so-called URL of origin or referrer URL);
- Name of the service provider which was used to access the online offer;
- Name of the files or information accessed;
- Date and time as well as duration of recalling the data;
- Amount of data transferred;
- Operating system and information on the internet browser used, including add-ons installed (e.g., Flash Player);
- http status code (e.g., “Request successful” or “File requested not found”).
This online offer is not meant for children under 16 years of age.
3.6 Data transfer to other controllers
Principally, your personal data is forwarded to other controllers only if required for the fulfillment of a contractual obligation, or if we ourselves, or a third party, have a legitimate interest in the data transfer, or if you have given your consent. Particulars on the legal basis and the recipients or categories of recipients can be found in the section “Processing purposes and legal basis” (see no. 3.3). Additionally, data may be transferred to other controllers if we are obliged to do so due to statutory regulations or enforceable administrative or judicial orders.
3.6.1 Service providers (general)
We involve external service providers with tasks such as sales and marketing services, contract management, payment handling, programming, data hosting, and hotline services. We chose those service providers carefully and monitor them on a regular basis, especially regarding their diligent handling of and protection of the data that they store. All service providers are obliged to maintain confidentiality and to comply with the statutory provisions. Service providers may also be other Bosch Group companies.
3.6.2 Transfer to recipients outside the EEA
We might transfer personal data to recipients located outside the EEA into so-called third countries. In such cases, prior to the transfer we ensure that either the data recipient provides an appropriate level of data protection or that you have consented to the transfer.
You are entitled to receive an overview of third country recipients and a copy of the specifically agreed-provisions securing an appropriate level of data protection. For this purpose, please use the statements made in the “Contact” section (see no. 13).
3.7 Duration of storage, retention periods
Principally, we store your data for as long as it is necessary to render our online offers and connected services or for as long as we have a legitimate interest in storing the data (e.g. we might still have a legitimate interest in postal mail marketing after fulfillment of our contractual obligations). In all other cases we delete your personal data with the exception of data we are obliged to store for the fulfillment of legal obligations (e.g. due to retention periods under the tax and commercial codes we are obliged to have documents such as contracts and invoices available for a certain period of time).
4. Usage of cookies
In the context of our online offers, cookies and tracking mechanisms may be used. Cookies are small text files that may be stored on your device when visiting our online offers.
Tracking is possible using different technologies. In particular, we process information using pixel technology and/or during log file analysis.
We distinguish between cookies that are mandatorily required for the technical functions of the online offers and such cookies and tracking mechanisms that are not mandatorily required for the technical function of the online offers.
It is generally possible to use the online offers without any cookies that serve non-technical purposes.
4.2 Technically required cookies
By technically required cookies we mean cookies without those the technical provision of the online offers cannot be ensured. These include e.g. cookies that store data to ensure smooth reproduction of video or audio footage.
Such cookies will be deleted when you leave the website.
4.3 Cookies and tracking mechanisms that are technically not required
We only use such cookies and tracking mechanisms if you have given us your prior consent in each case. With the exception of the cookie that saves the current status of your privacy settings (selection cookie). This cookie is set based on legitimate interest.
We differentiate between two subcategories of such cookies and tracking mechanisms:
4.4 Comfort cookies
These cookies ease operation and thus allow you to browse our online offers more comfortably; e.g. your language settings may be included in these cookies.
4.5 Marketing cookies and tracking mechanisms
Using marketing cookies and tracking mechanisms allows us and our partners to show you offerings based on your interests resulting from an analysis of your user behavior.
By using statistical tools, we measure e.g. the number of your page views.
Our conversion tracking partners place a cookie on your computer ("conversion cookie") if you accessed our website via an advertisement of the respective partner. Usually, these cookies are no longer valid after 30 days. If you visit certain pages of our website and the cookie has not yet expired, we and the relevant conversion tracking partner can recognize that a certain user clicked on the advertisement and thereby was redirected to our website. This can also occur in a cross-device manner. The information obtained by means of the conversion cookie serves the purpose of compiling conversion statistics and recording the total number of users who clicked on the respective advertisement and were redirected to a website with a conversion tracking tag.
These tools create user profiles by means of advertising cookies or third-party advertising cookies so called "web beacons" (invisible graphics that are also called pixels or tracking pixels), or by means of comparable technologies. These are used for interest-based advertising and to control the frequency with which the user looks at certain advertisements. The relevant provider is the controller responsible for the processing of data in connection with the tool. The providers of the tools might disclose information also to third parties for the purposes mentioned above. In this context, please note the data protection notices of the relevant provider.
Please note that using the tools might include transfer of your data to recipients outside of the EEA where there is no adequate level of data protection pursuant to the GDPR (e.g. the USA). For more details in this respect please refer to the following description of the individual marketing tools:
Provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland
Function:Analysis of user behavior (page retrievals, number of visitors and visits, downloads), creation of pseudonymous user profiles based on cross-device information of logged-in Google users (cross-device tracking), enrichment of pseudonymous user data with target group-specific information provided by Google, retargeting, UX testing, conversion tracking and retargeting in conjunction with Google Ads
4.6 Management of cookies and tracking mechanisms
You can manage your cookie and tracking mechanism settings in the browser and/or our privacy settings.
Note: The settings you have made refer only to the browser used in each case.
4.6.1 Deactivation of all cookies
If you wish to deactivate all cookies, please deactivate cookies in your browser settings. Please note that this may affect the functionality of the website.
4.6.2 Management of your settings with regard to cookies and tracking mechanisms not required technically
When visiting our websites, you will be asked in a cookie layer whether you consent to our using of any marketing cookies or tracking mechanisms, respectively.
In our privacy settings, you may withdraw the consent with effect for the future or grant your consent at a later point in time.
5. Social Plugins
At our online offers we use so-called social plugins from various social networks. They are individually described in this section.
When using plugins, your internet browser creates a direct connection to the respective social networks’ server. Hereby the respective provider receives the information that your internet browser accessed from the respective site of our online offers - even if you do not have a user account with this provider or are currently not logged into your account. Log files (including the IP address) are, in this case, directly transmitted from your internet browser to a server of the respective provider and might be stored there. The provider or its server may be located outside the EU or the EEA (e.g. in the USA).
The plugins are standalone extensions by social network providers. For this reason, we have no influence on the scope of data they collect and store.
Purpose and scope of the collection, the continued processing and usage of data by the social network as well as your respective rights and setting options to protect your privacy can be found by consulting the respective social network's data protection notices.
In case you do not wish social network providers to receive and, if applicable, store or use data, you should not use the respective plugins.
5.1 Social plugins with 2-click solution
With a so-called 2-click solution, we protect you from having your visits to our websites recorded and evaluated by social network providers as standard. If you access a page of our online offers, which contains such plugins, these are initially deactivated. The plugins are not activated until you click the provided button.
5.2 Social plugins of Facebook
Facebook is operated by Facebook Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland ("Facebook"). Find an overview over Facebook's plugins and their appearance here:;
find information on data protection at Facebook here:.
This online offer uses the video platform YouTube, which is provided by YouTube, LLC, 901 Cherry Ave. San Bruno, CA 94066, USA (“YouTube”). YouTube is a platform which allows the playback of audio and video files.
If you access a corresponding page of our offers, the embedded YouTube player will establish a connection to YouTube so that the video or audio file can be transmitted and played. In the process, data are also transmitted to YouTube as the responsible body. We are not responsible for the processing of this data by YouTube.
7. Communication tools on social media platforms
We use on our social media platform (e.g. Facebook) communication tools to process your messages sent via this social media platform and to offer you support.
When sending a message via our social media platform the message is processed to handle your query (and if necessary additional data, which we receive from the social media provider in connection with this message as your name or files). In addition we can analyze these data in an aggregated and anonymized form in order to better understand how our social media platform is used.
We will forward the personal data you provide to the Bosch legal entity responsible for the processing of your query (for example, in the event your query refers to a product that is distributed by another Bosch legal entity). The legal basis for the processing of your data is our legitimate interest (Art. 6 para. 1 lit. f GDPR) or, if applicable, an existing contractual relationship (Art. 6 para. 1 lit. b GDPR). The processed personal data is deleted 180 days upon receipt of your message the latest.
8. Newsletter with opt-in; Right of withdrawal
Within the scope of our online offers you can sign up for newsletters. We provide the so-called double opt-in option which means that we will only send you a newsletter via e-mail after you have explicitly confirmed the activation of the newsletter service to us by clicking on the link in a notification. In case you wish to no longer receive newsletters, you can terminate the subscription at any time by withdrawing your consent. You can withdraw your consent to e-mail newsletters by clicking on the link which is sent in the respective newsletter e-mail. Alternatively, please contact us via the contact details provided in the Contact section.
9. External links
Our online offers may contain links to third party internet pages – by providers who are not related to us. Upon clicking the link, we have no influence on collecting, processing and using personal data possibly transmitted by clicking the link to the third party (such as the IP address or the URL of the site on which the link is located) as the behavior of third parties is naturally outside our supervision. We do not assume responsibility for the processing of such personal data by third parties.
Our employees and the companies providing services on our behalf, are obliged to confidentiality and to compliance with the applicable data protection laws.
We take all necessary technical and organizational measures to ensure an appropriate level of security and to protect your data that is administrated by us, especially from the risks of unintended or unlawful destruction, manipulation, loss, change or unauthorized disclosure or unauthorized access. Our security measures are, pursuant to technological progress, constantly being improved.
11. User rights
To enforce your rights, please use the details provided in the “Contact” section (see no. 13). In doing so, please ensure that an unambiguous identification of your person is possible.
11.1 Right to information and access
You have the right to obtain confirmation from us about whether or not your personal data is being processed, and, if this is the case, access to your personal data.
11.2 Right to correction and deletion
You have the right to obtain the rectification of inaccurate personal data. As far as statutory requirements are fulfilled, you have the right to obtain the completion or deletion of your data. This does not apply to data which is necessary for billing or accounting purposes or which is subject to a statutory retention period. If access to such data is not required, however, its processing is restricted (see the following).
11.3 Restriction of processing
As far as statutory requirements are fulfilled you have the right to demand for restriction of the processing of your data.
11.4 Data portability
As far as statutory requirements are fulfilled you may request to receive data that you have provided to us in a structured, commonly used and machine-readable format or – if technically feasible – that we transfer those data to a third party.
11.5 Objection to direct marketing
Additionally, you may object to the processing of your personal data for direct marketing purposes at any time. Please take into account that due to organizational reasons, there might be an overlap between your objection and the usage of your data within the scope of a campaign which is already running.
11.6 Objection to data processing based on the legal basis of “legitimate interest”
In addition, you have the right to object to the processing of your personal data at any time, insofar as this is based on “legitimate interest”. We will then terminate the processing of your data, unless we demonstrate compelling legitimate grounds according to legal requirements which override your rights.
11.7 Withdrawal of consent
In case you consented to the processing of your data, you have the right to revoke this consent at any time with effect for the future. The lawfulness of data processing prior to your withdrawal remains unchanged.
11.8 Right to lodge complaint with supervisory authority
You have the right to lodge a complaint with a supervisory authority. You can appeal to the supervisory authority which is responsible for your place of residence or your state of residency or to the supervisory authority responsible for us. This is:
State Commissioner for Data Protection and Freedom of Information
Postfach 10 29 32
12. Change of the data protection notice
We reserve the right to change our security and data protection measures. In such cases, we will amend our data protection notice accordingly. Please, therefore, notice the current version of our data protection notice, as this is subject to changes.
If you wish to contact us, please find us at the address stated in the “Controller” section (see no. 2).
To assert your rights and to notify data protection incidents please use the following link:
To notify data protection incidents please use the following link:
For suggestions and complaints regarding the processing of your personal data we recommend that you contact our data protection officer.
Data Protection Officer
Information Security and Privacy (C/ISP)
Robert Bosch GmbH
Postfach 30 02 20
(as of July 19, 2021)